CBD Product Sales Are Slowing, But Prima Bets It Can Buck the Trend

Prima’s CBD-infused supplements and personal-care products.

Source: Pine & Palm

Welcome to 2023! This week, Daniela Sirtori-Cortina, Bloomberg’s reporter for consumer packaged goods, is filling in for Tiffany. She takes a look at how one brand is standing out in the crowded CBD space.

It’s been a tough few years for cannabidiol. The hemp-derived compound is still lingering in a US regulatory limbo that has prevented large retailers from putting CBD products on shelves, and authorities have issued a raft of warnings to brands making unproven claims. That’s led companies such as Molson Coors Beverage to drop the ingredient, citing the uncertain environment.